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Forecasting

Demand forecasting for private label sellers: seasonality, trend shifts, launch curves, and what to do when the history is thin or dirty. Less theory, more of the math you can actually run on your own sales data.

  • August 3, 2026·7 min read

    Amazon FBA Holiday Cutoff Dates 2026 (5-Year Trend)

    Amazon's 2026 holiday inbound cutoffs: AWD Oct 14, FBA Oct 21 or Oct 28 by split type. How the deadline moved since 2022, and the PO math behind it.

  • August 3, 2026·9 min read

    Amazon Q4 2026 Peak Readiness: Every Date That Matters

    Amazon's Q4 2026 peak readiness playbook, decoded: inbound cutoffs, peak fee window Oct 15 to Jan 14, deal costs and deadlines, and capacity moves.

  • August 3, 2026
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7 min read

Is Your Amazon Product Seasonal? Run the 15% Test

A flat business does 8.3% of annual sales per month. If one month clears 15%, your product is seasonal and your reorder math changes. Here is the test.

  • June 21, 2026·5 min read

    PPC Inventory Planning: Don't Advertise a Stockout

    PPC inventory planning: align Amazon ad spend with your days of cover so you never pay to accelerate demand into a stockout you cannot restock from.

  • March 7, 2026·5 min read

    2026 Amazon Seller Calendar: Inventory Order Dates

    A 2026 Amazon seller calendar built for inventory planning: the events that move demand and the lead-time-back dates to order for each.

  • March 6, 2026·7 min read

    Inventory Forecasting Methods Compared for Amazon FBA

    Inventory forecasting methods compared: moving average, weighted average, and exponential smoothing, and which one fits an Amazon FBA SKU.

  • March 4, 2026·5 min read

    New Product Demand Forecasting With No Sales History

    How to forecast demand for a new Amazon product with no sales history: use analogs, a conservative first order, and a fast first reorder.

  • March 3, 2026·6 min read

    How to Model Amazon Sales Seasonality for FBA Sellers

    How to model Amazon sales seasonality: build seasonal indices from a year of history, forecast a baseline, and apply the index ahead of your lead time.

  • March 2, 2026·7 min read

    Demand Planning for Amazon Sellers: A Practical Loop

    Demand planning for Amazon sellers turns a forecast into purchase orders, reconciled with cash, capacity, and your marketing and sourcing plans.

  • March 1, 2026·5 min read

    Prime Day Inventory Planning for Amazon FBA Sellers

    Prime Day inventory planning: forecast the deal spike, order a full lead time early, cover the event without overbuying, and plan the post-event drawdown.

  • January 27, 2026·6 min read

    How to Forecast Q4 Inventory for Amazon FBA Sellers

    How to forecast Q4 inventory for Amazon FBA: build from last year's seasonal index, order a full lead time early, and plan the January drawdown.

  • January 23, 2026·5 min read

    The Bullwhip Effect: Why Small Demand Swings Blow Up

    The bullwhip effect amplifies small demand changes into big order swings up the supply chain. Its causes, why it hits FBA sellers, and how to dampen it.

  • January 12, 2026·11 min read

    Amazon Inventory Forecasting: The Complete FBA Guide

    A complete guide to Amazon inventory forecasting: the methods, how to handle seasonality and new products, and how to forecast around FBA lead times.

  • December 8, 2025·7 min read

    Sales Velocity: How to Calculate and Use It on FBA

    Sales velocity is units sold per day, the engine of every restock decision. How to calculate it, why the window matters, and how to use it on Amazon FBA.

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