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Marketing & Launch

The demand side of inventory: launches, advertising, ranking, and SEO, viewed through their impact on your stock plan. A launch plan and a restock plan are the same document read from opposite ends.

  • July 1, 2026·5 min read

    ChatGPT Prompts for Amazon Sellers That Actually Help

    Practical ChatGPT prompts for Amazon FBA sellers: listings, keyword research, reviews, PPC, and ops, plus how to keep answers accurate.

  • July 1, 2026·5 min read

    How to Rank in ChatGPT: Getting Cited by AI Search

    How to rank in ChatGPT and get cited by AI search: rank in Bing, let AI crawlers in, write answer-first, and earn mentions. Honest tactics.

  • June 21, 2026
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5 min read

PPC Inventory Planning: Don't Advertise a Stockout

PPC inventory planning: align Amazon ad spend with your days of cover so you never pay to accelerate demand into a stockout you cannot restock from.

  • June 16, 2026·7 min read

    Answer Engine Optimization (AEO): Complete 2026 Guide

    Answer engine optimization (AEO) structures content so AI engines cite it. Core tactics, the 2026 schema reality, and how to measure it.

  • June 14, 2026·7 min read

    Generative Engine Optimization (GEO): A 2026 Guide

    Generative engine optimization (GEO) gets your content cited by AI answer engines. Proven tactics from the research, and how to measure them.

  • June 12, 2026·7 min read

    Amazon Rufus Explained: What FBA Sellers Must Know

    Amazon Rufus is Amazon's generative AI shopping assistant, now part of Alexa for Shopping. How it works, how it surfaces products, and what sellers do.

  • March 29, 2026·5 min read

    TACoS vs ACoS: Which Amazon Ad Metric Actually Matters

    TACoS vs ACoS: ACoS measures campaign efficiency, TACoS measures ad reliance against total sales. The formulas, a worked example, and when to use each.

  • March 8, 2026·6 min read

    Product Launch Inventory: How Much to Stage for FBA

    How much inventory to bring for an Amazon product launch, how to stage it across FBA and a 3PL, and how to protect against a launch that flops.

  • March 4, 2026·5 min read

    New Product Demand Forecasting With No Sales History

    How to forecast demand for a new Amazon product with no sales history: use analogs, a conservative first order, and a fast first reorder.

  • February 26, 2026·5 min read

    Out of Stock and Amazon Ranking: What Really Happens

    Running out of stock hurts your Amazon ranking because velocity drives rank. What happens while you are out, how much you lose, and how to recover.

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