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Marketing & Launch

The demand side of inventory: launches, advertising, ranking, and SEO, viewed through their impact on your stock plan. A launch plan and a restock plan are the same document read from opposite ends.

  • August 18, 2026·17 min read

    Amazon Item Type Keyword: What It Is and How to Check

    The Amazon item type keyword drives your browse node, and your browse node shapes where shoppers can find you. How to look yours up and fix it.

  • August 16, 2026·13 min read

    Alexa for Shopping: Amazon Sellers Get Omitted, Not Ranked

    On Alexa for Shopping, a shortlist either names you or leaves you out. There is no page two in a conversation, and that changes how Amazon sellers should think about being unbuyable.

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August 12, 2026
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14 min read

FBA New Selection Program 2026: The 200-Unit Math

Amazon's FBA New Selection Program changed on July 30, 2026. What the referral caps and 120-day waivers are worth, and how they set your launch quantity.

  • August 5, 2026·7 min read

    Amazon Was Price: How Your Typical Price Is Calculated

    Your Amazon Was Price is a 90-day median of non-promotional prices. How Typical Price is calculated, what drags it down, and how to protect it.

  • July 1, 2026·5 min read

    ChatGPT Prompts for Amazon Sellers That Actually Help

    Practical ChatGPT prompts for Amazon FBA sellers: listings, keyword research, reviews, PPC, and ops, plus how to keep answers accurate.

  • July 1, 2026·5 min read

    How to Rank in ChatGPT: Getting Cited by AI Search

    How to rank in ChatGPT and get cited by AI search: rank in Bing, let AI crawlers in, write answer-first, and earn mentions. Honest tactics.

  • June 21, 2026·5 min read

    PPC Inventory Planning: Don't Advertise a Stockout

    PPC inventory planning: align Amazon ad spend with your days of cover so you never pay to accelerate demand into a stockout you cannot restock from.

  • June 16, 2026·7 min read

    Answer Engine Optimization (AEO): Complete 2026 Guide

    Answer engine optimization (AEO) structures content so AI engines cite it. Core tactics, the 2026 schema reality, and how to measure it.

  • June 14, 2026·7 min read

    Generative Engine Optimization (GEO): A 2026 Guide

    Generative engine optimization (GEO) gets your content cited by AI answer engines. Proven tactics from the research, and how to measure them.

  • June 12, 2026·7 min read

    Amazon Rufus Explained: What FBA Sellers Must Know

    Amazon Rufus is Amazon's generative AI shopping assistant, now part of Alexa for Shopping. How it works, how it surfaces products, and what sellers do.

  • March 29, 2026·5 min read

    TACoS vs ACoS: Which Amazon Ad Metric Actually Matters

    TACoS vs ACoS: ACoS measures campaign efficiency, TACoS measures ad reliance against total sales. The formulas, a worked example, and when to use each.

  • March 8, 2026·6 min read

    Product Launch Inventory: How Much to Stage for FBA

    How much inventory to bring for an Amazon product launch, how to stage it across FBA and a 3PL, and how to protect against a launch that flops.

  • March 4, 2026·5 min read

    New Product Demand Forecasting With No Sales History

    How to forecast demand for a new Amazon product with no sales history: use analogs, a conservative first order, and a fast first reorder.

  • February 26, 2026·5 min read

    Out of Stock and Amazon Ranking: What Really Happens

    Running out of stock hurts your Amazon ranking because velocity drives rank. What happens while you are out, how much you lose, and how to recover.

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