AI IS SUPERHUMAN AI IS CONFIDENTLY WRONG
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About me

Andrew Erickson.

Andrew Erickson
  • 2010Applied math and engineering degree.
  • 2015Started selling on Etsy and Amazon.
  • 3xFounder of three 7-figure Amazon brands, two exits.
  • 2026First-place Grand Prize, Kevin King's Billion Dollar Seller Summit AI Conference.
  • NowCo-founder of Inventory Hero.
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Best AI for business book
Co-Intelligence: Living and Working with AI, by Ethan Mollick

Ethan Mollick

Wharton School, University of Pennsylvania.
Co-author of the 758-consultant study.
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The framework.

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Always invite AI to the table
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Be the human in the loop
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Treat AI like a person, but tell it what kind
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Assume this is the worst AI you will ever use
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1Always invite AI to the table

You are not testing the AI. You are mapping the edge.
Ask it to do the math
A shipping container packed full, with several cartons left over on the ground that did not fit
41 cartons
Ask it to write the math
cartons(box, ctr) { return floor( ctr.cbm / box.cbm ); }
37 cartons
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2Be the human in the loop

Your judgment is the product now.
Restock recommendation
Sample SKU, replace with a real card
Reorder quantity
1,200
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3Treat AI like a person,
but tell it what kind

Generic prompt, generic output.
Write my listing.
Premium quality product designed for everyday use. A great addition to any home.
You are a skeptical buyer who has returned three of these. Now write my listing.
The hinge is the part that fails, so this one is steel, not nylon. Assembles in four minutes. Under 11 inches deep? Buy the smaller size.
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4Assume this is the worst AI you will ever use

Today is the worst it will ever be.
2023 2024 2026
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Bonus, from the same study

Centaur, or cyborg?

Same work. One seam, or none.
A centaur: human above, horse below, divided at a single clean seam
Centaur
You strategize, AI drafts. One clean seam.
A cyborg walking: human and machine blended in a gradient with no seam at all
Cyborg
You and the AI trade constantly. No seam at all.
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Co-Intelligence, Ethan Mollick
1
Always invite AI to the table
2
Be the human in the loop
3
Treat AI like a person, but tell it what kind
4
Assume this is the worst AI you will ever use
QR code to inventoryhero.ai/cocreate
Connect with me. Join the AI hackathon.
inventoryhero.ai/cocreate