Future-proof
frameworks
Four rules for working with AI.
1
Titans dinner · Accelerate 2026
Thank you to our
sponsors.
Titan Network
Inventory Hero
GoFlow
Cabilly & Co.
Reacher
Reacher
Bullseye Sellers
2
About me
Andrew Erickson.
2010
Applied math and engineering degree.
2015
Started selling on Etsy and Amazon.
3x
Founder of three 7-figure Amazon brands, two exits.
2025
Titan AI WorkParty Leader.
2026
First-place Grand Prize, Kevin King's Billion Dollar Seller Summit AI Conference.
Now
Co-founder of
Inventory Hero.
3
The problem
2
months
The shelf life of an AI tactic.
You need a framework with a
longer half-life.
4
Best AI for business book
Ethan Mollick
Wharton School, University of Pennsylvania.
Co-author of the 758-consultant study.
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The
framework.
1
Always invite AI to the table
2
Be the human in the loop
3
Treat AI like a person, but tell it what kind
4
Assume this is the worst AI you will ever use
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1
Always invite AI to the table
You are not testing the AI. You are mapping the edge.
Product development
Not yet.
Legal
Getting there, but you still need a lawyer.
Listing images
Yes!
Inventory management
With the right set up!
PPC
With the right set up.
Social media
Getting there.
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2
Be the human in the loop
Two ways to work with AI. One seam, or none.
Centaur
You strategize, AI drafts. One clean seam.
Cyborg
You and the AI trade constantly. No seam at all.
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Centaur
Half human, half horse.
One clean seam.
You split the work, hand off whole tasks, then check what comes back.
In your business
You
pick the SKUs and the reorder date.
AI
drafts the PO and the supplier email.
You
approve it.
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Cyborg
Human and machine.
No seam at all.
You trade the work back and forth, line by line.
In your business
You
write a bullet.
AI
tightens it.
You
push back on a claim. It tries again. Nobody can say who wrote the final line.
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Adapted from Dan Martell
The 10-80-10
rule.
You own the ends. AI does the middle.
10%
80%
10%
10% · You
Set the goal.
Context, constraints, and what good looks like.
80% · AI
Do the work.
Research, first drafts, analysis. The heavy lifting.
10% · You
Review and ship.
Check it, fix it, own the result.
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3
Treat AI like a person,
but tell it what kind
Generic prompt, generic output.
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The 5 working personas
of AI.
Assign a role to unlock sharper thinking.
The Creative
Drafts and listing images
Breaks the blank page
The Coworker
Scaffolds first-draft execution
High speed, needs review
The Critic
Stress-tests hidden blind spots
Red-teams your assumptions
The Tutor
Socratic, on-demand upskilling
Explains step by step
The Coach
Metacognition and reflection
Forces you to think
Without a persona, AI defaults to polite, agreeable mediocrity. Give it a role, and you give it permission to specialize and challenge you.
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4
Assume this is the worst AI you will ever use
Today is the worst it will ever be.
Cheaper.
Today's price is the highest you will pay.
Faster.
Today's speed is the slowest you will see.
Easier to use.
Today's learning curve is the steepest it will be.
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METR, task-completion time horizon
Growing faster than
predicted.
1 sec
1 min
1 hour
1 workday
1 work week
2019
2020
2021
2022
2023
2024
2025
2026
2027
GPT-2
GPT-3
GPT-3.5
GPT-4
Old trend: doubles every 8 months
above 16 hrs, too long to measure reliably
GPT-5
Claude Opus 4.6
Mythos*
Since 2023: doubles every 4 months
10x ahead
of the trend
Software tasks AI finishes 50% of the time, by human time. Log scale. METR Time Horizon 1.1, redrawn. *Early preview.
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Future-proof
frameworks.
1
Always invite AI to the table
2
Be the human in the loop
3
Treat AI like a person, but tell it what kind
4
Assume this is the worst AI you will ever use
I will personally audit your whole AI system, for you and your team, plus your supply chain. Normally $750. Free for this room.
inventoryhero.ai/audit